This Privacy Policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we'll store and handle that data, and keep it safe.

1. Purpose of this Privacy Policy

This privacy policy aims to give you information on how Red Sky Shepherd’s Huts collects and processes your personal data through your use of our website including any data you may provide through our website when you contact us, order a brochure, sign up for our newsletter or when we take your details (collect your personal data) over the phone, by email or over social media. It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

2. Who we are

References in this Privacy Policy to “Red Sky”, “Red Sky Shepherd’s Huts”, “we”, “us” or “our” mean Red Sky Shepherd’s Huts Limited.

Our company is registered in England and Wales with registration no 10377552 at:

Fulford House, Newbold Terrace, Leamington Spa, Warwickshire, United Kingdom, CV32 4EA

We control the ways your personal data are collected and the purposes for which your personal data are used by Red Sky and are the “data controller” for the purposes of the UK Data Protection Act 1998, EU General Data Protection Regulation (GDPR), PCI-DSS, and European data protection legislation.

3. Changes to our privacy policy

This version was last updated on 05/07/2024.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

4. When do we collect personal data from you

We may collect, store, and process the following data about you:

  • When you order a brochure from us

  • When you contact us through the website

  • When you contact us through email

  • When you engage with us on social media

  • When you receive our email newsletter. This may include which emails are opened and any links in those messages that are clicked

  • When you enter prize draws, giveaways or competitions

  • When you complete any surveys we send you

  • When you comment on or review our products and services

  • Any other personal information that you choose to send to us

  • When you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, patterns and the website that referred you to www.redskyshepherdshuts.co.uk. We collect this personal data by using cookies, server logs and other similar technologies

  • When you've given a third party permission to share with us the information they hold about you

  • We collect data from publicly-available sources when you have given consent to share information or where the information is made public as a matter of law

5. Personal data we may collect from you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data including first name and last name

  • Contact Data including billing address, delivery address, email address, telephone numbers. We will also collect your social media username, if you interact with us through those channels

  • To deliver the best possible web experience, we collect Technical Data including internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our website.

  • Usage Data including information about how you use our website. This includes information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies by reading our cookie policy.

  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

6. How and why we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract we are about to enter into or have entered into with you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • Where we need to comply with a legal or regulatory obligation.

    • Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

    • Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

    • Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message.

If you wish to change how we use your data, see 10. How long will you keep my data for? for more information. Remember, if you choose not to share personal data with us, or refuse certain contact permissions, we might not be able to provide some services you asked for.

Examples of how we use information held about you include:

  • To respond to your queries. Handling the information you send enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.

  • To send you relevant communications by email or post in relation to updates, products and services. We'll do this on the basis of our legitimate business interest. You are free to opt out of hearing from us by email or post at any time. For information on how to opt out go to section 11. What are your rights over your personal data?

  • To administer any of our prize draws or competitions which you enter

  • To develop, test and improve the systems, services and products we provide to you. We'll do this on the basis of our legitimate business interests.

  • To comply with our contractual or legal obligations to share data with law enforcement.

  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.

  • To build a picture of who you are and your interests, and to inform our business decisions, we'll combine data captured by Red Sky Shepherd’s Huts, third parties and data from publicly-available lists as we have described in the section 'Personal Data we collect from you?' We'll do this on the basis of our legitimate business interest.

7. Who do we share your data with?

We may have to share your personal data with the parties set out below for the purposes outlined in 6. How and why we use your personal data.

Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems

  • Operational companies such as delivery couriers

  • Manufacturers of made-to-order products

  • Google, Meta, Pinterest and GoogleAds to show you products that might interest you while you're browsing the internet. We'll also use your data to identify other internet users who share similar interests. This is based on your acceptance of cookies on our website. For more information about the cookies we use, please see our cookie policy. Google's privacy policy and terms site can be found here, and you can update your targeted advertisement preferences at any time in your Google settings. We may also share your personal details, such as your email address with third parties, such as Pinterest, Meta and Google, for the purposes of targeted online advertising.

  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

  • For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.

  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

  • We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

In order to protect your privacy we will:

  • Only provide the information necessary to perform their specific services

  • Only use data for the exact purpose we specify in our contract with a third party

  • Work closely with a third party in order to ensure their privacy is respected and protected at all times

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

8. International transfers

We will only transfer your data outside of the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either standard contractual clauses, binding corporate rules or in the case of transfers to the USA, a Privacy Shield Certification. Please contact us if you would like details of the appropriate safeguards used if we transfer your data in such circumstances.

9. How we protect your data

The security of your personal data is very important to us and we are committed to treating it with the utmost care, taking all appropriate steps to protect it.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured and tokenised to ensure it is protected.

We secure access to all transactional areas of our websites and apps using 'https' technology.

10. How long will you keep my data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

11. What are your rights over your personal data?

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

In short: you may review, change, or terminate your personal data with us at any time.

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us on enquiries@redskyshepherdshuts.co.uk.

However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

To ask for your information to be amended, please contact us on enquiries@redskyshepherdshuts.co.uk

To opt out from email marketing please click on the unsubscribe link featured at the bottom of the marketing email we send.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.